The assignment, going solo.

To design a progressive premium experience and Imagine the future of single, compact living in vibrant urban settings like New York, Munich, Mumbai and Hong Kong. 

Approach

We were tasked to analyse the assigment from the emotional lens
of a single 30+ Male in Munich, and for this we created Lukas"  

The solution

Electrolux Adapted is a premium hub that uses vertical space to organise small kitchen appliances through modules which can be mounted on a backplate providing each module with water and electricity, allowing for highly customizable arrangements.

All modules are connected via the Electrolux app, allowing the user to create personal routines.

Hallo ich bin die persona Lukas!

Lukas a single father with bi-weekly care for his 3 year old daughter Nina. 

Lucas makes his living as a self enployed densist and runs a small clinic in central Munich.

His living situation

Bi-weekly bachelor pad for relaxation and hosting friends

Bi-weekly childsafe playspace for his daughter

Choosen Concept
Modular Appliance Hub

Based on group discussions and external feedback from tutors and Electrolux designers we as a group decided to pursue concept nr 1 the appliance hub. 

(All of these sketches belong to the same concept. Showing the flexibility of the system.)

Introducing Electrolux ADAPTED

Electrolux ADAPTED is a system meant to grow and evolve with the user.

Adapting to their ever-changing needs over time. Having future ownership models in mind.
 When an upgrade is due, the module can be sent back to Electrolux for refurbishment. 

Electrolux ADAPTED is a system meant to grow and evolve with the user. 

Adapting to their ever-changing needs over time. Having future ownership models in mind. When an upgrade is due, the module can be sent back to Electrolux for refurbishment. 

Concept sketchvideo

Plug & Play installation
To make the userfeel independent.

Distribution plate provides the hub with water and electricity, no matter where a module is installed. The installation process does not require proffesional tools or help. 

Adaptability & Flexibility
A system that evolves with the user. 

Modules blend seamlessly into the hub. Frame and modules can be arranged and exchanged adapting to changing living situations.

Connectivity
Providing overview and on the go convenience.

Modules interact with each other and can be controlled and
timed by the Electrolux App.

Plug & Play installation
To make the userfeel independent.

Distribution plate provides the hub with water and electricity, no matter where a module is installed. The installation process does not require proffesional tools or help. 

Adaptability & Flexibility
A system that evolves with the user. 

Modules blend seamlessly into the hub. Frame and modules can be arranged and exchanged adapting to changing living situations.

Connectivity
Providing overview and on the go convenience.

Modules interact with each other and can be controlled and
timed by the Electrolux App.

Process

Insights
& Trends  

Besides our persona we also looked into bigger trends relating to singletons, millenials, product ownership aswell as housing. 

01 Modular
appliance hub

A hub of small appliance modules working together, which can be configured to fit in each user's living space. And organizes cluttering devices from the kitchen counter. 

02 Collapsable
drying rack

A collapsible drying and steaming cabinet for compact living. 

03 wellbeing
stack

A furniturized ecosystem of well-being appliances meant to blend into the living environment.  

04 New
laundry flow 

A coherent system that makes the process
of sorting and washing laundry more convenient and efficient.

01 Modular
appliance hub

A hub of small appliance modules working together, which can be configured to fit in each user's living space. And organizes cluttering devices from the kitchen counter. 

02 Collapsable
drying rack

A collapsible drying and steaming cabinet for compact living. 

03 wellbeing
stack

A furniturized ecosystem of well-being appliances meant to blend into the living environment.  

04 New
laundry flow 

A coherent system that makes the process
of sorting and washing laundry more convenient and efficient.

Visual uniformity 
with the grid

In order for all modules to have a coohesive design language we quickly realised that we needed to create a internal design identity for the modules,

The grid was used to align all of the visual design elements to avoid the impression of visual clutter. 

End of project :)

©2022 Joel Sjödin All Rights Reserved.